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This is that sick polar, so searched Alessandro Juliani or not? A pr school angry bonzo. Hello everyone and welcome to the narrow pr school podcast, episode number 20.

Incredible today have a special guest, amazing guest.

His name is Frances Sparrow Valiquette. You don’t see see him right now because obviously you’re listening but I see him on my computer. His face is right there.

So Frances Sparrow Valiquette is the president and founder of Hvar Media Bar Media in English, I guess it’s, that sounds great.

V A R M E D as in David a Bar Media.

So if you’re interested and you’re looking for an amazing podcast producer, I invite you to go on France Francis Francis. I should call you in english Francis but website dot media dot com.

And Francis is someone I admire that and I think that we share probably the same values regarding how we manage clients, how we love to work with clients.

And this is what seduced me when I first contacted you and a as you can imagine is well referenced on Google’s, I was looking for a podcast producer and I found him,

I found out that people too, but you’re the one who really cut my attention, especially when I spoke to you.

I really felt like you really cared about serving my needs and explaining me what I didn’t know.

So this is what I love about you and I we share the same value, which is at the agency serving clients at the highest level.

I know Francis you have other ways of presenting it.

So we’ll talk about it too. But first let me introduce you,

um and we are so you’re part of my olympic team, as I’d like to say, um I’d like to surround me with amazing people experts that are super generous, like you are.

So to me, you are now part of this incredible team, people that do help us succeed.

And so, my first question to you is are you Francis Francis Powell that you get and what you have to do.

Hey, now I’m going to throw a wrench in the process. I would like to start by thank you.

It’s the first time I’m actually guest in an english podcast.

So for those, so if you do don’t know, I’m not english speaker narratively. So sorry if sometimes I might have an accent or looking for my words, but that’s the first time and that’s what I want to say the first thing.

But we don’t have this, what you hear is the typical french Canadian accent for our us friends who are maybe listening to this podcast.

This accent is really typical in Canada, from french Canada.

So yeah, we share the same accent Francis, I’m sure, I’m sure it’s going to be interesting for our listeners.

Yeah, and it makes us uh makes our voice sexy to uh this accent.

Yeah, this is like this is, it adds sexiness to our voice.

Um Yeah, my name is Francis back and we’ll get, as you said, I’m a podcast producer.

Actually, I just fall in love with the podcast and I decided to make a pivot from my programming business to podcasting, production.

Uh and yeah, that’s who I am. I’m on a mission on desert to just propagate the message. That podcast is fun, podcast is good.

I want everyone to tell their story in audio. And yeah, So what made you decide though to start pivoting and making the streets?

Because now you start, you were a website programmer, correct? That was your web developer developer.

Web expert and you decided to switch and become 100% full time podcast producer.

What made you decide that’s a long process, but I was the owner of a web Jensen Montreal and I took these courses like it’s called the,

10-K boot camp, which is kind of coaching mentoring to help you grow your business and this particular courses at a podcast.

So I start listening podcast through those and I add so much value,

out of it, like every day I was listening to their podcasts and it was like, people like me talking about their experiences all they did it, the problem, they add all they solve it.

And every time I was listening to those podcasts I was just feeling so good, so energetic and so like, yes, me too, I can do it. So I just really fell in love with the podcast.

Then I said to myself, okay, I would like to start a podcast and at the beginning I didn’t want to start one on the entrepreneurship, but I didn’t found really like my niche on it.

You know, I didn’t want to be like the third or the 20th entrepreneur podcast, so, you know, I just put it aside and I said, you know what, I like running, so I’ll just start a running podcast.

So it’s going to be my school, I’m going to learn a lot and also kind of the imposter syndrome because, you know, like I like to run, but I’m really an amateur, so I had the chance to talk with people who had experiences not knowing about the subject.

So I was asking questions that maybe people didn’t know about, you know, like, I was really like in the beginner’s mind, which else me grow a lot and asking questions and everything.

I was not an expert, you know, I was there to ask some experts like what they’re taught. Uh, so.

And this is how I start. And then you still have this podcast. This it still exists. It still exists.

It still exists. And we’re planning right now to do the second season actually, just because I have so much to do, it’s hard for me to commit to do one every week.

But for 2021 I committed to make like a 12 episode series.

A lot of people contact me like when, when it’s going to be the next.

A lot of nice runners in Quebec want to talk on it. Like actually like big names.

So I have like a list of guests that, you know, they’re interested. So I said, Okay, I’ll do like this 12 series and I’ll enjoy like the start of 2021, we end up some some contracts. So, you know, I’ll take times to push it.

You know, we need, you need to know that Francis records a podcast every single day, correct that you call the Sun Central.

S A N T R. Oh, that’s a good one in NDS centro show.

S A N T R O. That show if you’re interested in Central show,

if you want to, my real voice, my real friends voice, this is like, if you want to learn like the french, you plan traveling to Montreal and you want to get used to this french, Canadian accent, this awesome everyday.

I’ll just talk to you about five minutes and you can really, you’ll see, it’s not like learning french in a book. You’ll see like the difference variation in my voice, but you do that every day.

It’s like, wow, you have to find a topic and then you just, I guess it becomes an exercise when you do it more and more than your, I guess your brain finds us something new to talk about every day.

I guess. Like you said in the podcast, number one, you know, like podcasting is like going to the gym, it’s a muscle that you develop, but I have to admit that even though some day it’s hard someday, it’s easy.

So I have to take notes, especially for the topics, you know, you don’t want to repeat yourself.

So it’s like, you know, the other thing I learned with having a daily podcast is out to split my content actually. Some days I’m just like, ok, I want to talk about this And then I start thinking and this is like 15 minutes of content.

So let’s how can I make it more digestible for my editors?

How can I split it? Maybe in two or three? So, you know, it’s spread my content creation though, so I have less subjects to find and you know, it’s more easy to digest for my auditors to.

So that’s interesting. So sometimes you have an idea and you’re like, oh, there’s more to this one idea, like sub subject that you keep for the the next days or for another.

Yeah. And at the beginning it was more like, you know, I was doing my podcast looking the times and okay, this is like 15 minutes.

And I says, okay let’s let’s record this back and just take this part of the content, you know, because sometimes you want to put some context or you know, like, so, so I will maybe make one episode which is the context like, oh I get there,

and now what’s my problem? And the third one, what’s my solution?

Yeah, so we’ll split it in tree. So it makes it,

easier to digest and also like, it’s easier to create for anything because this is something I guess, makes it makes anything easier actually, if you decide to do a,

a post every week or every three a week, whatever you decide, it’s having, like kind of a little process, a little recipe of how you.

You know, uh like you just said, which I find very interesting.

So how you got, there may be a podcast then you know what you did and now you identify the problem, let’s say. And then the third one can be the solution, which is great. I love that.

That’s very interesting actually. It helps a lot to do that.

Yeah, I tried to do that too. So when I find a subject I like I like questions because we get so many questions from our clients.

So I figured well if our clients are asking these questions, probably people who are listening to this, but I have the same questions.

So I like to do that as long as you listen to your customers,

questions, you know, like this is like a gold mine of data,

like subjects, you know, for for any content creation actually before videos for blog post for that facebook.

And this is what you’re looking on. When you go on google.

And you know like your point, I don’t know your sink is black.

You will type out to unblock a sink.

This is what you’re looking for. And that’s how that’s how we came up with, how people are not looking for, increase their visibility.

This is what PR people think like be more visible. Like people don’t look for that. People look for how to get known.

And this is exactly why I came up with the nata pr school, How to get known because this is what we do.

We use our services or even podcast to get known, Make people know you exist, right?

That’s one of the purpose passing your message and like letting people know that you exist.

It’s a great way. Yeah. And I’m so happy and I have you on the podcast today because,

I am getting so much, so many benefits that I wanted to share with our listeners and one of them and we’ll talk about it because I call it this is you’ve heard me if you’ve listened to the previous podcast, talk about the compound effect,

and I think it’s something very human and the compound effect if you have money in the bank, even if it’s not a lot just a little bit and let’s say you started very early putting money aside in your life.

So you know that you have money there and the money makes some interest and if you leave the interest that’s added to the amount of money there, then you know you just make more money because you make also interest on the interest.

So that’s the whole beauty of the compound effect.

And I want to use this image to because probably some if you’re in a company owner or even a solo printer you probably understand this concept and you have an image in your mind when you think about, you know the effect, we call it in french, the effect composee.

So the compound effect is also exist on the Web, something I knew and that you of course, know and but.

Producing the podcast. To me, this is one of my revelation. Like my big ha ha moment,

is I knew that producing a podcast would increase my visibility online and that it’s amazing to contribute to my we call it organic.

Um S. E. O. Organic means not paid.

So don’t don’t get lost in all these words. And this is also what I tried to do with this podcast is you know what, it’s not complicated and listen to me and I will give you all the right answers.

So the organic effect is huge with the podcast.

And I got so many crazy results.

Something as as I just said that I knew that I knew that having a podcast, having a blog um doing P. R. Having all these articles written on our clients on online do contribute to their S.

E. O. On the famous search and giant optimization.

But friends listeners know that the podcast is crazy to contribute to your to your S. C. O.

And I just wanted to share with our listeners that we, I got like five major companies from abroad that I that we are looking for.

That they found us just Googling Kenyon NPR agency or agencies up in Canada and we were like among the top.

Two agencies when they, I’m like, whoa, how did that happen?

And I started listening and questioning myself and what, what, what are we doing? That’s different and what really, I did different this year, starting in september is podcasting.

So after probably 10, 10 episodes, maybe, maybe even before that, I started receiving requests from companies that were not close to us.

So this is amazing. Yeah this is amazing with the compound effect. Like you will have some more of word also adding to it.

It will just grow you know as much as you will build some point of entries to your service in this world to your clients when we meet with you and you said well I’m,

careful at saying sharing this kind of information with.

With my new clients because I don’t want them to have crazy expectations.

But I’m telling you. And even if you don’t receive so many requests it will 100% increase your S.

E. O. Like big time and you can explain why. Right correct.

And you know like you said I’m a bit shy of telling this to my customer because there’s so many people claiming a lot of stuff about SEO true and I’m a programmer.

I told you I’m in the web and the truth is nobody knows and nobody really knows what google will do tomorrow.

Like we said those updates, those zoo penguins and you know, like whatever names they were that you know, they made some updates and you know.

Google what they want is that their, their customers, they look for a keyword, they look for a solution for something and google has to match it for the good person.

So it’s all about trust. You know, he has to trust that you’re the person that will serve or will give the answer to his customer the day that you type in.

I don’t know, I want Toyota Corolla and you fall on a website which is selling Mercedes.

Uh, this is not a good service. You know, like the people will say, okay, I’m gonna go look somewhere else for it and they will lose their customers.

So google has to make sure that what people are typing and you only have to understand the principal, then all those taxes and everything, they become obsolete. You know, you don’t need to know that much.

So people they’re looking for questions and google what he wants is to make sure that the people who is looking for the question as the good answer.

So he built this algorithm and he wants to make sure that you know, this is what people want.

And one of the ways doing this is by getting some trust factor. So if your website is brand new, of course you have less less trust. And how do you find that people trust you?

It’s by seeing like where other people are talking to you.

Is there anybody talking to you now they take in consideration like facebook pages and all the link.

The back wing, which is the most important thing on the S. E. O.

This is how google based their business or algorithm is to see how many people are linking back to you.

And it gives some kind of scores depending on, you know, like the quality of the sites and uh like the trustee has from the people linking to you.

What happened when you do a podcast is it’s an aggregation content.

So the podcast, we’re actually doing a catalogue, we say this is my content I have to offer and you put this on the platform. Some platform comes and just fetch it from you.

So what I didn’t realize that I didn’t write making it available. Thank you for sharing that.

So I don’t know if you understand what I mean, just summarize what you said.

So actually when I record the podcast, I send it to you because I decided to hire you, even if you showed me out to do all that, I’m like ah this is too time consuming. I want to work with you Francis, can you help me?

So every week Frances adds up the intro outro and make sure that everything is well and cut all the bad stuff in my recording.

But then you publish it on a certain number of platforms and they find this incorrectly. Some of these platforms make it make my podcast available to some others those who want to.

Um let’s take advantage of this podcast. Can also publish it on their own right?

Actually, that’s the strength of the podcast is that we’re creating a catalog.

We’re not going like, let’s say you do a video and now you go to facebook, you publish it to facebook.

Then you go to linkedin, you publish it to Lincoln podcast is a bit trained in the sense that you create a catalog.

You say, hey this is my part of all joe, this is my part of video and it’s available, you know like so, so then you you submit this catalogue, two platforms and some platforms are fetching it.

So we only upload it at one place and it gets distributed to all those platforms and they are like thousands of platforms like specialized and specialized.

And what happened is every time you create a piece of content, this piece of content gets on all those platforms and some of them are linking back to you.

So this is where your s you grew your authority because like google see okay, every time let’s say you’re 100 100 platforms, you push your podcast google c 100 new back link to your sights.

I said okay nat’l she is important. Of course it’s not dumb. You know that you know like this is content you created but he says okay, she did. So it gives you some trust factor it adds up.

And with the compound effect when you’re like 10 2050 says, okay this is serious.

And another thing that people don’t consider is google know every.

Everyone who sees it knows everything.

Yeah, it’s better than new year stats of your podcast. So, you know, people are listening to it if they’re, you know, they’re coming back to it.

So, you know, like non abstinent of what is the content?

If I can see every week people are coming back to you.

That means you’re providing value. I don’t need to know like what is the value. But I know like, you know, like people likes it because every week they’re coming back. So that’s the famous compound effect, right? So it adds up every week every week after week after week. So I guess you actually do that.

I’ve been doing it since September, so a few months, this is as you can see podcast 20, so a few months only.

So I say, wow, I can’t wait to see what’s going to happen after year.

It’s going to be uh you shared with me interesting facts to that Many people stop after, let’s say 10 podcast, Which you shouldn’t if you really started and you’re up to 10 keep going because this is really after attend that.

The magic probably happens, I guess in my case it started to happen maybe a little before. But you need to know that I do my podcast in two languages. I do it in French and in English.

That’s thanks to Francis, that’s your fault because my sister told me, you know, in the french market, um we’re a little behind our american friends.

Maybe a few years behind even four years you said, and he said you should do it in french. I’m like, oh, this is interesting, so maybe I should do it in french. So I handed up doing it in both languages.

This is a secret, you should know too, if you want to work with a north american agency that also cater to other markets.

Um, the agencies that are based in Quebec in french Canada, we do everything in both languages because we have to write, we’re not even nine millions and we’re surrounded by.

Probably 400 millions of English speaking, uh, Americans around us.

So we, we have to do everything in both languages and we’re used to it. So I decided to do it in both languages.

And for us it’s a lot. And this is where, why you’re right, it’s a lot.

And this is why we have some major chain not coming to Quebec like Taco Bell that you can have an Ontario and it’s not in Quebec because it will be too much of a pain just translating everything.

So just J crew never came in this market because they didn’t want it to translate everything.

It’s interesting, we did a big lounge here with Puerto rebar and actually, and.

Some other companies, they decided to use the Quebec market as a their first international market because of the language, it’s not so difficult, people don’t be afraid.

So if you come in this market we’re used to it. So you know, we ask us, you can ask me, I’ll find, you know, all the resources you need to adapt everything in french.

We’ve done it tons of times and were expert in launching brands in both languages here so you can take advantage of this Because the Quebec is a great market.

We’ve worked with many international brands and sometimes Canada became 25% of their cells were done in Canada. So it’s interesting market. It’s not an easy market to understand, but we know how to work this market. So.

Of course reach out, We’ll let you know how, you know, we have disadvantage, we really have this edge disadvantage over other provinces. We know this market like you know, for sure.

So what do your what do you find your clients don’t know when they first come to you and what they discover along the way.

Besides, you know what you just mentioned the compound effect. What else do you think that they come to you and expect? And then they discover something else?

Uh first they probably they discover that it’s fun that it goes beyond like the content creation.

There’s a lot of, you know, you’re in the pr industries and there’s a lot of getting connection out of it.

You know, like when you interview someone like it might be like someone better a whole seller, collaborator competitor.

Then you create a contact, you know, everyone that you interview on a podcast. Like it becomes like in your contact list and you know, I can call them and say, you know, I know I have like this kind of special access to them.

So that’s something that you do discover.

I like you said, the company effect the ceo effect that you know, like it helps them like an other way.

And also, I guess what they learn is uh people, you know the trust you build with your listener.

Like when you sign a customers that listen to your podcasts, you know, like hold the trust already know you, you know, he knows what you’re doing, he knows your way of thinking. He knows.

So it’s not about selling anymore. You know, like the people comes to you and they’re like, okay, I want to work with you.

You know, like it’s not a matter of price. It’s not a matter of, you know, I think I have a better deal with you is like, I love you and I want to work with you. So this is something that is really uh interesting like to to to see happen.

This is really magical when, when some someone called you and says, I want to work with you.

This is a very good point. We’ve had that even after recording a few podcasts and one reach out say, hey, I’d like to find out about your services, blah, blah, blah.

And then I answered back quickly, she’s like, oh my God, I wasn’t expecting you to get back to me so quickly. I listened to your podcast. I’m like, what are people listening listen, wow, I was really amazed by that.

That’s a good point, Right? Yeah. So many other results that we don’t expect doing this or that we don’t know, a don’t suspect, right?

So and so the trust building, I will say it’s like really a major point, like a major breakthrough because people learn to know you.

Yeah. And I’d like to talk a little bit about because I know that you love coaching just like me, especially you’re, you’re, you’re a runner and I know you work with business coach but also a do you call it a running coach coach?

Really help you to become a better runner.

And we started listening, I started listening to many podcasts that are were produced by coaches, american coaches and I was really impressed by what they were.

You know, the content they were sharing, how generous they were.

And I’m like, wow, there’s something there. So, and I was impressed by the fact that they are just like me pr professional talking about a service and how to sell a service online.

So, this is what brought me to listening to more podcasts.

Of course, I love like history, podcast and all those kinds of um podcasts that are sometimes produced by radio stations that are amazing.

But I really love those professional podcast, like the one we you and I do, because then it’s really like.

To the point if you are looking for a specific, specific information on how to use public relations, combine it to, to social media, you can listen to our podcast, you’ll find and learn so many things that we are teaching.

But uh we shared, I shared with you the first thing I did when we talk, I’m like, oh, yes, I do love podcast and here are some of the podcast that I love and why and discover the podcast along the way.

Yes. At first I was like listening to your podcast and I was like, okay, this is like really feminine podcast like coaches except for our friend and Stacey Stacey Berman.

Yes. So with the list you send me, just discovered this wonderful coached, Haseeb Ayman make money as a life coach.

She’s just like every week I’m listening to her and she just put me on a great, great mindset.

And by the way, I love like,

feminine content. I’m closer to feminine value when it comes to coaching.

Yeah, I found that boys are really like, let’s destroy the planet and get everything. This is a war and you know, like I’m gonna win it.

This is kind of mindset that, you know, it’s not about, I’m more like being in the mood liking my customers and having fun and you know, make money helping others.

So, so it’s more like I find myself more closer to uh female value on this sense of business.

So I fall in love with this podcast. Easy payment, which is make money as a life coach.

She just, you know, like she makes money, she assume it, she, you know, she says it’s possible.

I did it, I was selling maps at walmart and she’s really an ostler. So you know, like just her content, just, you know, thanks for making me discover this.

I just love her so much. Just so interesting. It’s so interesting to follow her, right? And I know you discovered some some of her videos and podcasts she did like four years ago.

She has an amazing journey and she really like evolved like uh in an amazing way.

I love that she tells about her journey sometimes, you know for some Canadian friends or european friends, you might be shocked to hear the transport guests were.

They talk a lot about money, but to them, money is more like a proof that what you do is working, not just they’re not bragging about how much money they are making and how much they want to make.

It’s more like this is the result we are creating. So once you start making money it means that what you are putting in the world is useful.

This is another way of looking at money that I really love and that we share that were interested by, that we’re not, I don’t envy these people, I just admire them. And it shows me like, just like you just said that it’s possible and that we can do it too.

I will, I will paraphrase what she said sometimes, but she says like I believe rich people are people,

who can create values, you know, like, so when you’re you’re rich, it means that what you’re doing, like you said, you know, creates value, people loves it,

because nobody get rich by scamming people, they get rich, but it’s kind of, you know, like it goes and it left, and then you have to start back.

When you see somebody building a business and getting richer, it means that is generating, creating values, you start from some things and add an extra value out of the field.

And if you start following this group of women, it’s a group of coaches and they really decided to create something very unique in the coaching world um creating, as you said, like very high hand services that really create results.

Their content is just crazy. They are extremely generous and they help each other to, so when you it’s kind of a vortex, I find like when you follow them, yeah, you just,

walk into something that’s successful.

That’s high energy. Uh, just positive from my point of view, I know people hates it, so you might not like it, but know that there is another way of looking at that material that can be very positive, I find.

And that’s the beauty now with all this content creation and like podcasting or having a video,

it doesn’t matter like if the entire planet doesn’t love you, I mean,

you know, like we only need, I don’t know, like, you know, to be successful what the 100,

listeners or whatever, you know, like as long as you’re doing some goods for one person, you know, the rest of people can think that can get you wrong and that’s something I learned from Stacey to work on.

You know, people can get you wrong, it’s and it’s okay, you know, you don’t have to argue with this, This is so true.

And talking about, you know, value, we are creating as you know, I created that NPR school with the goal of helping just like you entrepreneur companies,

sometimes solo preneurs and people who created this amazing product and they’re like, how can I, you know, spread the word, how can I make it known.

As we just discussed before.

So this is why I created at the PR school and I had the chance to have you in our very first court.

So I wanted to know what did you learn and what did you think about, you know, when you first started the program, you did a three months.

Thank you so much for being in my first program ever.

And so what did you learn? And what did you think? At first it was and First thanks for inviting me because you were working on this special project, you were talking about it like a lot. So you know, I was interested in knowing what it is.

So first thanks a lot. It was an honor for me.

I think I didn’t miss one. Maybe it was 12 session maybe one I had to do something else.

Yeah. Yeah. So so you know it was kind of a religion for me. You know I couldn’t miss this lunch hour meeting with you guys.

Uh so basically what I learned is really out to effectively ask something to someone.

Well I go further than the pr and this is you know, I know this is specific to pr what you show.

But the formula you show it’s really like we can apply it to anything. Let’s say I wanna even like buying something news or you know like have a loan from my bank account.

It’s about you know like communicating your idea like really quickly because people are like swamp would request right now so you have to you know hook them like really quickly and then be prepared.

That’s the second thing that I will learn from you. It’s okay now.

That is be prepared to give him all the information it needs and prepare it, package it in a way that this person needs it.

You know, like you wanna be under websites, but go under websites like this influencer and look like the size of the banner, prepare your banner for his websites. You know, like make his job easy.

And you know, like you will push you up of course, you know, it’s interesting that you bring this point up because actually what we’re teaching is how to communicate, how to catch the attention of top influencer stuff journalists, but you’re right, it’s the same.

The same method, you can use what you learn in our program, you can use it to reach out to new clients, new companies.

And I was talking with a mastermind group who are at the beginning of creating content, and this is exactly what I told them.

I said this is exactly how what I teach when you do pr Like, the first thing is why find out the questions you can ask yourself is why would they talk about you?

So why would they buy what you’re proposing? What what are they looking for? Right?

And then you have to make their life as easy as possible. That’s exactly that. So yeah, so if you wanna know more, we’ll have more chords, so get on our list, not a pr dot com.

And you’ll receive our free PR model, which is a six step to how to create a pR social media successful campaign and this is what we use.

And it’s interesting now that the more I talk about it and the more I I find these tools so good.

Even myself, we’ve had it at the agency for a while, but teaching it and using it, there’s so much more behind it, I’m telling you.

So I’m giving it to you guys for free and I know you have a free between your website um Francis and you still do or you don’t have a disc free training, right?

Yeah. This training like this podcasting training, but unfortunately it’s in french having to translate it in english.

Yeah, I have to. Yeah, well, coming to do that, why not came back to the first court, There’s something maybe you don’t know is one of your student to jenny Lynn she contact me.

She says, you know, I will like I saw like the power of the podcast, you will start our podcast and she says like how can I leverage the other people podcast to bring people to my podcast.

And you know, the answer was easy. I says, you know everything we learned with data, just apply it to them.

You know, like if they were like journalists or influencers, that’s it, you know, make their life easy, just hook them, prepare yourself and you know, be ready even like propose them some subject, you know, make their job easy.

Ah I love that. Oh, so what do you think the future of podcast would be?

I wish we will all be like 24 7 plug on her phone and listening to podcast.

I see it like really, really um I see like this Effervescence, I don’t know how long it will last though, not being negative and we know like, you know, like things pass,

But I see like a lot, lot lot for the 10.

Next year’s of course, like, you know, like this will ramp up, this is even even like big production companies on tv production companies, they says stop doing some video, people have no more time left to listen videos.

You know, like even just series, you talk with people under like, oh I watch this series and you’re like, okay, I would like to watch it but you don’t have time to watch it.

So this says start producing audio content. So this is where we can reach.

We can be closer, since we’re listening to this, like closely, we’re closer to our listener.

And we just enjoy having more times because your listener can, you know, go to gym, listen to it while they’re at the gym or while they are running or while they, you know, like doing the cleanup in the house.

So, so you get some extra time. And right now it’s really easy to get under her.

Since we’re still at the beginning of the podcasting, even though in the United States is becoming mainstream, we’re still the market is not flood yet.

Yeah, but I believe it’s going to still be there because this is we’re humans at the end of the day and the Voice, I think we’ll rediscover this is something I know and we used to talk on the phone more.

We don’t anymore, but I feel that through the podcast we will rediscover the power of the Voice So well, thank you so much Francis for joining me for this. Uh.

20th podcast. I I don’t believe it’s the 20th already.

Yeah, because I do it in both languages. So I do to a week when in french went in english. So you can find the nata pr school F.

R. So this one is the french and the endoscopy is called E. N. Is for english.

Um So I hope you’ve learned a few things today and I was really excited to have you Francis to share what I’ve learned because you’re part of my The biggest discoveries of 2020, I have to say that.

So thank you so much for being part of my, as I say, my Olympic team.

Now you’re my podcast producer. And if any one of you wants to reach out to Francis, I’ll put all your coordinates in my uh in the show notes. But it’s Bar Media, V A R M A D A dot com.

Like you guys to reach out to Francis, It speaks english, as you can see, even if it’s french is website is mostly in french. You don’t have an english version.

I’m concentrating on french, but I’m serving some english people, especially if you want to go like bilingual, like Natalie, I guess we’re really the agency to work with.

I’m starting something you’re going to have to replicate probably, and I’m getting the experience.

But that’s our strength, as we said a bit earlier, that’s our strength in Quebec is were bilingual and we know the french market with no effective doing both.

Thanks for the opportunity and thank you Francis.

Thanks for the opportunity and thank you Francis.

 

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